BarterAds provides alternatives to all-cash advertising.
Clients of BarterAds use their excess, under-performing, or perishable assets to pay for advertising. These assets are then marketed through channels that do not interfere with current sales strategy.
Media companies exchange advertising credits with BarterAds for client products and/or BarterAds-Provided Products used to lower operating or capital expenses.
We work with all forms of media including radio, television, cable, print, out-of-home (i.e. billboards, transit), syndication, direct mail, event and guerrilla marketing, internet, digital and mobile.
We work in partnership with our client’s in-house media buying unit or their agency.
- Agency compensation is protected.
- All financial arrangements are transparent.
- The client/agency media plan is our blueprint.
BarterAds successfully links client and media barter. The result is a mutually beneficial strategic solution that increases profit margins by lowering clients’ advertising costs while providing media companies’ with valuable products and services.
