In the current economic climate, acquiring a competitive advantage is essential to success but more challenging than ever. Barter, which involves the exchange of goods and services without money, is a powerful financial and marketing tool that provides a distinct advantage over businesses that only use cash.
Improves operating margins and efficiencies.
- Saves cash using incremental cost of goods or production.
- Increases working capital and purchasing power.
- Supplements cash; reduces borrowing.
Maximizes the return from existing assets.
- Obtains greater value for under-performing or excess assets.
- Reduces the need for liquidators or markdowns.
- Eliminates selling at distressed prices.
Grows sales and market share.
- Opens new marketing channels.
- Grows customer base.
- Extends geographic distribution.
Increases or maintains high levels of productivity.
- Inventory.
- Equipment.
- Personnel.
Supports counter-cyclical business strategies.
- Extends advertising/promotion budgets.
- Helps reduce seasonal fluctuations.
- Balances out cycles in cash business.
