We believe clients are best qualified to decide the use of savings we deliver whether to offset advertising expenses, reduce other business costs, or increase current or future media weight.
Many corporate barter companies provide clients with products other than media advertising, Our expertise is media; our priority is delivering it at a savings.
Our focus is on our clients’ current advertising goals. This insures that negotiations with the media adhere to the media plans and are relevant to what the cleint needs today. We are only involved with the “execution “process to eliminate any conflict of interest.
Many corporate barter companies make large upfront investments in media credits only to find themselves preoccupied with using these credits quickly to maximize the return. We negotiate media based on clients’ current needs and best interests; not ours.
Our goal is to demystify barter for clients so they understand exactly how we deliver savings. We work on full disclosure. There is no slight-of-hand; absolutely nothing is hidden.
