BarterAds is able to deliver media barter that is plan specific because of our know-how in positioning barter to media companies.
- Barter represents client media weight and must be treated accordingly.
- Schedules must be delivered as ordered.
- Client marketing and schedule goals must be achieved.
- Negotiations are based on the media plan.
- Rates must be competitive, and are fully disclosed.
- Proof of performance must be provided.
- Appropriate blend of cash protects barter.
- Decision to barter based on business strategy and economics.
- Provides benefit to net income.
